Thirtytwo Snowboards

ThirtyTwo Enters the Snowboard Game: Introducing ThirtyTwo Snowboards at Hillcrest Sports

For years, ThirtyTwo has been one of the most trusted names in snowboarding — especially when it comes to boots and bindings. From fit and comfort to durability and rider-driven design, ThirtyTwo has built a reputation by focusing on the parts of snowboarding that matter most under your feet.

Now, for the first time ever, ThirtyTwo is taking that same philosophy and applying it to an entirely new category.

ThirtyTwo Snowboards have officially arrived — and Hillcrest Sports is proud to be carrying them.

A Big Moment for ThirtyTwo (and for Snowboarding)

This isn’t a brand slapping its logo on a board just to fill out a catalog. ThirtyTwo waited years before making this move, and that patience shows. Known for their deep involvement in snowboard culture and their close relationships with riders, ThirtyTwo approached snowboard manufacturing with the same mindset they’ve always had: build it right, or don’t build it at all.

The result is a line of snowboards designed with the same rider-first focus that made their boots and bindings industry staples.

Built by a Brand That Understands the Entire Setup

One of the most interesting aspects of ThirtyTwo entering the snowboard space is how well they understand the full system. Boots, bindings, and boards don’t work independently — they work together. ThirtyTwo has spent decades perfecting fit, flex, response, and board feel from the binding down. That knowledge directly informs how these boards are designed to ride.

Expect:

• Thoughtful flex patterns that feel natural underfoot

• Shapes built for real riding, not just spec sheets

• Construction choices aimed at durability and consistency over time

These boards are meant to be ridden hard, not babied.

Designed for Riders, Not Gimmicks

ThirtyTwo’s approach to snowboards mirrors what made their boots so popular in the first place. Clean designs, purposeful construction, and performance that holds up across conditions. Whether you’re lapping the park, riding resort terrain, or heading out on storm days, these boards are designed to be reliable, predictable, and fun.

No unnecessary tech for the sake of marketing — just boards that do what they’re supposed to do when you put them on snow.

Why We’re Excited to Carry Them at Hillcrest Sports

At Hillcrest Sports, we’re selective about the brands we bring in. ThirtyTwo’s entry into snowboards isn’t just another product launch — it’s a meaningful expansion from a brand that has earned trust over decades.

For riders who already love ThirtyTwo boots or bindings, this is a chance to complete the setup with a board built by the same people who understand how you actually ride. For riders new to the brand, it’s an opportunity to experience what ThirtyTwo brings to the table beyond footwear.

Available Now

ThirtyTwo snowboards are available now at Hillcrest Sports. If you have questions about which model is right for your riding style, stop by the shop or reach out — we’re happy to help dial in your setup.

This is a big moment for ThirtyTwo, and we’re excited to be part of it.

Welcome to the next chapter of ThirtyTwo.